May 3, 2019No Comments

Damaged Trust – Trend #1 of 6 from SXSW 2019

In 2019 we were talking a lot about trust, both on an individual level as consumers,and also how companies can use it as a differentiator.

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July 31, 2018No Comments

Blurring realities – Trend #8 of 8 from SXSW

Nonny - the Godmother of VR/AR

Through technologies such as Virtual Reality we are able to experience real situations in a virtual world. By using this technology, we are able to convey stronger and more realistic stories. Nonny de la Peña, founder and CEO of Emblematic Group is called the Godmother of VR and AR.

Emblematic Group is a digital media company focused on immersive virtual, mixed and augmented reality. Since 2004, De la Peña has experimented with different kinds of virtual realities and is also one of the greatest contributors to the genre of Immersive Journalism.

You don’t experience the world as flat you experience the world as volume – why shouldn’t media be that way?

- Nonny de la Peña, Founder & CEO of Emblematic Group

VR as fictional storytelling conveying important messages

De la Peña has chosen to focus on certain events that she finds important to communicate to the public. The effects of global warming, a real life beating, the war in Syria and discrimination against certain groups are some examples. De la Peña and her team create stories with the help from real audio recording, interviews with witnesses or people involved and photographs stitched together to create a 360 degrees video.

Nonny de la Peña at her seminar at SXSW, 2018

Real life beating...

One example of her projects is the recreation of a real life beating. With real audio recordings from the event when a refugee got beaten to death by a
group of policemen. Virtual reality was created with the help from people who saw the event and could communicate how it was, how it felt and what actually happened – creating a realistic scenario of the horrifying event.

...global warming...

Besides telling stories like this one, VR can also be used to convey a certain message. One example is a virtual world where you sit in a helicopter flying over Greenland. You get to see the glaciers and a 360 video enables you to look out the window and down, really feel like you are flying. Time lapses of the glacier retreat is a powerful way of showing the severe effects of global warming.

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DID YOU KNOW?

Immersive journalism can be described as the production of news in a form where people can gain first-person experiences of the event or situation described in the news. The fundamental idea is to allow the participant, typically represented as a digital avatar, to actually enter a virtually recreated scenario.

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...discrimination...

Another example is a virtual situation created to communicate the serious conditions of homelessness in the LHBTQ community. A young man has been thrown out by his family as a result of coming through with his sexuality. The scene is putting the audience in the middle of a moment when he feels physical vulnerable – and is surrounded by people that hate him because of his sexuality. A very strong scene that make the participant connect to Daniel, due to the threatening surroundings, and his lack of ability to defend himself.

...and going to prison

Nonny de la Peña has also created a virtual reality world of a prison, where you can meet a former prisoner and be in the cell with him. You can see his physical state and experience his emotional condition. The digital sense and presence is powerful and it is assimilated with real life components and built on real stories from victims and interviews with the people involved.

Our minds do not know the difference between VR and real life 

The way of conveying stories through VR technology wakes certain questions regarding ethics and how these impressions are affecting people’s minds. De la Peña argue that the ethical issues are much the same as other journalism and therefore we need critical thinking and to teach everyone to look at the source.  Some events can however be both unpleasant and scary – and the mind cannot in certain circumstances understand that it is a fictive event or if it is a real-life event.

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SXSW is one of the biggest digital conferences in the world, and a global meeting place for the world’s most innovative technology companies and people interested in how disruption can transform their business and everyday lives. The event takes place during during 10 days each year and this year Cartina had the chance to be part of it.

This series consists of 8 global mega trends that business leaders, experts, innovators and disruptors talked about during the days in Austin. If you want to read the full report, click the button above and we will email it to you.

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July 31, 2018No Comments

The bold Gen Z – Trend #7 of 8 from SXSW

Generation Z is better than any other generation at detecting what is real and authentic, and what is just an ad or product placement. Gen Z choses UGC (user generated content) over celebrity content. Furthermore, there is a misunderstanding that Gen Z has a short attention span – since they grew up on social media like Instagram and Snapchat – but in reality it’s down to how good the content is.

Authentic content is key

Content needs to be authentic, timely and specific to the end-consumer. Brands need to redefine what is good content. Before, high quality production was important. Today real-time, authentic and timely content relate better to the end-consumer. It is even better to have a low production cost in for example Snapchat, as you will swipe through it if it looks too good, because then you will assume it is an ad. Authenticity is really important. Even partnering with the right influencers will raise skepticism. Authentic content is produced with diversity, you need to be able to speak to different people. You also need diversity in your team – to make it genuine and without making things up.

One example is the Instagram account at National Geographic, where photographers choose their own photos and write their own texts.

Young people has always had a voice, but the difference now is that Gen Z have a megaphone behind their voice, and we will need to listen.

- Kyle Wong, CEO and Co-founder of Pixlee

Real influencers have no followers

When it comes to influencers, it has historically been all about the number of followers. Today it’s also about expertise area and competence, as well as closeness/proximity to the listener. An influencer for Gen Z is relatable and aspirational – the influencer should seem as your friend. Someone with a very similar (but of course more fun and interesting) life to yours. More behind the scene looks in their lives.

All about values 

Gen Z cares a lot about personal growth and well-being. Managers will need to develop new skills on how to manage the younger generation, and the importance of offering mentorship, development and growth is rising. Gen Z cares a lot about values and mission driven companies – both when it comes to brands and companies they join. Young people today optimize flexibility, they want to do whatever they want, with whom they want, when they want. Technology has allowed people to scale their time and finding different ways of finding income, which will help shape the next generation of jobs. The desire for financial independence is not new but there are more tools for that today.

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DID YOU KNOW?

At the age of 18, Tiffany Zhong dropped out of UC Berkeley to pursue a full-time job as an analyst and associate at the VC firm Binary Capital. She also founded Zebra Intelligence which is a platform that connects brands to teens for research, user acquisition and brand affinity purposes.

Tiffany Zhong, founder of Zebra Intelligence.  Photo: Joshua Chang

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Remote work is the New American Dream 

Gen Z not only wants to make sure they share their values with their future employer. They want more freedom and they want to choose how to plan their days. They prefer remote work to spending every day in an office. Working 9-5 is not an option.

The side hustle generation

Gen Z are ambitious, but either to reach individual success or to save the world. Gen Z are sceptical towards traditional companies. They have a strong voice and they are not afraid to hustle. Gen Z knows how to talk with a megaphone and make a lot of noise if they are up to something.

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SXSW is one of the biggest digital conferences in the world, and a global meeting place for the world’s most innovative technology companies and people interested in how disruption can transform their business and everyday lives. The event takes place during during 10 days each year and this year Cartina had the chance to be part of it.

This series consists of 8 global mega trends that business leaders, experts, innovators and disruptors talked about during the days in Austin. If you want to read the full report, click the button above and we will email it to you.

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July 31, 2018No Comments

Hacking the brain – Trend #6 of 8 from SXSW

 

Tech to enhance our brains

We will be using technology to enhance the function of our brains. Mode enhancement and memory enhancement will be major areas of development. We already use it for people with Parkinson or with a depression. People that are depressed – finding themselves in a cloud of darkness – get an implant in the operating room – afterwards they feel like blinds have been lifted from their eyes. That’s a wow moment.

The 21st century is going to be the century of the brain

- Jordan Amadio, Founder of NeuroLaunch

A brain network – connected to the cloud

As with AI, enhancement of our brains has important ethical implications that we must understand and address. We will be able to connect human brains to build a brain network – and connect this network with an AI cloud. Our brains can be turned on and turned off in the future. Probably this will not will happen in 5 years.

Cognitive enhancement of our brains – a biological part or a tool?

We already have a brain cognitive enhancement tool – the written language. The letter area back in the brain –gets activated when we read. A smartphone + Google is also a brain cognitive enhancement, we can find information that we don’t have or cannot remember.

Does it matter if its biological part of you or if it is a tool? We have used glasses for years to enhance our vision. When do tools become a part of us? When do tools become our brain cognitive enhancements. There is a lot of interesting research showing that compared to future brain enhancements - drugs are not very dramatic. The device intervention will be effective, maybe more than pharmaceutical intervention. Cognitive enhancement has been around for a long time. But we tend to not think about the old ones.

Think to text

It will be possible for us to think something and transfer that thought to a device. Before we say something, there is a stage in the brain where we could instead of texting with a thumb or finger – or saying it out loud – think about a sentence that we transfer directly to a device. Facebook launched that they will be able to develop this device – in the speed of 100 word a minute. Today it takes 8 words a minute – and a brain implant to make this happen. We need to speed up to be able to put 100 words a minute.

Our thoughts go public

It is scary to think that all our thoughts will be made available. But in fact, it doesn’t need to be that scary! It is possible to choose at what “level” we distribute our thoughts depending on where they occur in our brains. We can choose to share it at the level of speech - or just before – which means that it is basically the same as if we would say it.

Maybe we could share it at different levels depending on the relationship? It might be a relationship status mark when we choose to share our thoughts at an earlier level… Facebook announced that they will be able to develop a device where your brain can text a message. We can already do this technically. Now we need to figure out how to regulate this. The major problem is how reading our minds will be controlled. When is you thought ready for publication? Is it when it is sent to your speech? Not every thought should be published. Well, we know someone in Washington DC who already let’s all his thoughts be published instantly.
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DID YOU KNOW?

Neuralink is a neurotechnology company founded by Elon Musk and 8 others. It is developing ultra-high bandwidth implantable brain-machine interfaces to connect humans and computers called Brain–Computer Interfaces (BCIs). It aims to make devices to treat serious brain diseases in the short-term, with the eventual goal of human enhancement.


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Individuals respond very differently to “brain hacking”

One of the problems we have seen when experimenting with technology to enhance the brain is that the responses are very different from person to person. It is hard to get a convincing proof that it actually works. And due to that, it’s hard to sell – “20% certainty that it will work for you…” is in most cases too uncertain for a person to even try. Jordan Amadio, Founder of NeuroLaunch tried out a lifestyle device with electronic doses to his brain. He could choose between a relaxation application or an activity application. He explained his own reaction: “I was kind of jetlagged. Afterwards I couldn’t eat for 36 hours, and couldn’t sleep for 36 hours. This shows how fragile the brain system is… They have stopped using this lifestyle device.” In time, if these devices are good and safe enough we will use this technology as consumer goods. These products will collect data, in a very deep sense, about us all the time. So beware.

 


 

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SXSW is one of the biggest digital conferences in the world, and a global meeting place for the world’s most innovative technology companies and people interested in how disruption can transform their business and everyday lives. The event takes place during during 10 days each year and this year Cartina had the chance to be part of it.

This series consists of 8 global mega trends that business leaders, experts, innovators and disruptors talked about during the days in Austin. If you want to read the full report, click the button above and we will email it to you.

Visst borde fler läsa detta? glöm inte att dela!
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July 31, 2018No Comments

My tech BFF – Trend #5 of 8 from SXSW

Making technology adapt to us

Today we are translators and must be able to continuously handle the interpretation between humans and machines. The interface is the medium between human and technology.

In the future this kind of translation may not be needed as tech is getting closer and closer to natural human behavior.

Humanizing tech is not a new thing - humanizing tech is an ongoing journey. We used to think that mobile phones were a brilliant device, then we got used to smart phones and now we are incorporating tech in all kinds of materials.

People feel really engaged to a bot that is a little bit more like them. In the future, interaction with tech must be as easy as with a human.

Laura Granka, Director and Hector Ouilet, Head of design/Google Search at Google discussed “the conversational future” and that we need to make technology adapt to us.

 

Foundations of conversation

The interaction we have with technology can be seen as a conversation. It does not necessarily need to be voice involved, it could be typing something to a computer, touch or even distributing a shift in muscle power.

Conversations are powerful because it is the way humans exchange new knowledge. Through the act of communicating – back and forth – meaning arises. And that is fundamental.

Foundations of conversation will characterize the interaction between machines and humans. It’s a back and forth conversation today as well, but it could be much easier.

We change as a consequence of the conversation and we generate new moments. How can we make this conversation as natural as person to person? An example of recent progress is from Google Duplex Voice Assistant:

Another example of recent progress is from Microsoft Cortana:

One thing is to think about how we treat our technology - how we are mediating – what’s the bridge in between us and the technology?

 

Voice and speech is a new paradigm

Speech will get better for everybody. Most people do not realize that we are on the brink of a new paradigm, just as if when we were 1-2 years into the internet.

We are now 10 years into the smartphone. Today structures are built by one company who coded up everything, but this will not work in the future. It must be an ecosystem - the world must help to develop the next level of code.

Companies are putting large investments into how we are scaling AI and voice recognition, but it needs to come into an ecosystem. For instance - how do you learn all the services in the world?

We need all the people in the world to contribute to make this possible. We will all get a digital assistant who knows our own specific preferences. This will be a paradigm more important than the web, and the mobile. We are on a verge of a real leap of machine learning.

1 in every 4 searches on Google on a mobile device is done by voice

- Gary Vaynerchuk – CEO VaynerMedia

 

The digital assistant who knows ME

Many of our interactions with technology are static, one at the time. In the future we will see digital assistants that unlike Amazon Alexa and Google assistant knows their friend or owner very well.

These kinds of assistants will for example be able to help you plan your trip to your sister’s wedding without having to tell it all the details. It will know when and where your going, where to stay, what to buy as a gift etc. The demand for digital assistants who proactively knows your preference will become bigger.

It might also be your personal shopper that will be able to find exactly what you prefer. In the beginning it will need your input of your preferences, but eventually it will learn and provide you with better and better results.

 

The new proactive conversation

Besides having all the available data of you, the services and products you use, how your schedule looks like and all your geographical positions – this new kind of digital assistant will also be more of a friend, socially.

Today, when you talk to ‘Alexa’ it is up to you to initiate the conversation, to ask her for music, to set the alarm etc. The next step, will be for these assistants to initiate conversation themselves, without you asking for it.

It can for example be a reminder that this will happen today, a description of traffic since it knows you will be driving to work by car. More proactive and more involved in your everyday life and your needs.

 

Someone is always listening

There is of course an ethical aspect to it. Do we really want someone to know everything about us, and also being able to interfere in conversations over dinner table and correct us if we say something wrong? Do we have to turn it off in certain occasions when we really do not want to get disturbed?

 

Who, what and when?

We do not yet know who will be first at developing this kind of digital assistants or if it will be a co-operation in between different companies to enable an ecosystem with a lot of different information.

Some players that were brought up in the discussion were Google, Apple, Samsung and Facebook. However it remains to be seen what they will develop and when? We certainly look forward to follow this development.


 

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SXSW is one of the biggest digital conferences in the world, and a global meeting place for the world’s most innovative technology companies and people interested in how disruption can transform their business and everyday lives. The event takes place during during 10 days each year and this year Cartina had the chance to be part of it.

This series consists of 8 global mega trends that business leaders, experts, innovators and disruptors talked about during the days in Austin. If you want to read the full report, click the button above and we will email it to you.

 

Visst borde fler läsa detta? glöm inte att dela!
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Cartina has since 2013 helped both multinationals and startups translate digital opportunities into lasting and profitable business. We have since the start mainly worked with management services but are now expanding our offering with tech & design.

With a desire to develop oneself, clients and colleagues, our team of several senior digital experts take pride in delivering sustainable solutions that matters for our clients and society. 
Cartina is founded and owned by the investment firm Acacia Asset Management AB together with partners in the firm.


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