Last-mile e-commerce solution for a Swedish food retailer

How can a big player within grocery retail take a stronger position on the market for meal solutions? We built a Last-mile e-commerce solution for a Swedish food retailer, enabling them to deliver customer orders within minutes.


The client was experiencing a gap in their online offering due to changed consumer behavior and market competition. The purpose of the project was to develop a new digital product that strengthened the total online offering by meeting the spontaneous purchase online, all the way from strategy, concept development to prototyping, testing and successful launch of a service application.

Customer effects

A new digital service putting the client ahead of competition - Enabling people to order both food and groceries with home delivery in express speed.

Contributed to improved customer experience by offering an opportunity to order both food and groceries in one application.

An appreciated delivery application and digital platform for store management among store owners.

Reached desired number of onboarded stores earlier than expected.

Reached set goals and KPI:s by margin 5 months after launch.

Number of app downloads increased in high pace.

Contributed to strong incremental awareness and business growth for our client during the Corona crisis.


Success factors


An agile approach enabled a 9-months fast-tracked project, from strategy to launch.

Project quickly became high prioritized and one of the most important strategic projects within the organization and top management.

Constantly challenging traditional mind-sets with scalable digital solutions.

A successful collaboration within a cross functional team and high-speed development.

Not finding what you are looking for? Or just curious to hear more? Contact Andreas.

Andreas Carlberg
073 558 35 60


Cartina has since 2013 helped both multinationals and startups translate digital opportunities into lasting and profitable business. We have since the start mainly worked with management services but are now expanding our offering with tech & design.

With a desire to develop oneself, clients and colleagues, our team of several senior digital experts take pride in delivering sustainable solutions that matters for our clients and society. 
Cartina is founded and owned by the investment firm Acacia Asset Management AB together with partners in the firm.


Humlegårdsgatan 14
SE-114 46 Stockholm, Sweden
Tel: +46 (0)8 703 25 10